United Kingdom

Free shipping over £40 

£3.99 for Standard UK delivery & 
Click & Collect option 
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

As I Am Smoothing Gel

£6.15

WHAT HAIR TYPE IS IT FOR?

All hair types

WHAT IS IT?

Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.

KEY BENEFITS:

  • Provides a secure hold
  • Moisturizes
  • Adds shine
  • Rinses easily from the hair when it's time to cleanse
  • Won't dry out, harden or roughen hair

FORMULATED WITHOUT:

Nasties. Vegan-friendly. Cruelty-free.

THE ANTIDOTE FACTOR:

Unlike the average gel, this doesn't contain harsh ingredients. Instead it's made with organics which do the job in a gentle healthy way. 

United Kingdom

Free shipping over £40 

£3.99 for Standard UK delivery & 
Click & Collect option 
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

Ingredients

Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)

Reviews
How To Use
  • Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
  • Apply gel and smooth down, using your fingers or a soft natural bristle brush. 
  • Allow hair to dry completely before touching it again.
  • For next-day refreshing, dampen the area where the gel was applied, and smooth.

 

About The Brand

As I Am

As I Am is a separate and distinct enterprise, which markets unique and exclusively-formulated products. "We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us." 

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