As I Am

Coil Defining Jelly

£10

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

As I Am Coil Defining Jelly is a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Reduces shrinkage and enhances stretch. Locks in precious moisture as you harmonize your coils. Formulated with nature's best moisturizers and curl boosters.

KEY BENEFITS:

  • Easy to use
  • No flake formula*
  • Adds lots of shine
  • Designed especially for Wash n’ Go styling
 

FORMULATED WITHOUT:

Nasties. Vegan friendly. Cruelty-free

THE ANTIDOTE FACTOR:

This incredible no-flake formula is especially designed for easy coil definition, added softness, hydration and sheen.

HOW TO USE:

  • For Wash N’ Go Styling. 

    Not recommended for twists and twist-outs. Use As I Am Twist Defining Cream for these styles.

    First, cleanse your hair with one of the As I Am cleansers: Cleansing Pudding or Coconut CoWash.

      Start with clean wet detangled hair. (Cleanse with As I Am Curl Clarity Shampoo, Cleansing Pudding+ or Coconut CoWash). Distribute As I Am Leave-In Conditioner or As I Am Detangling Conditioner liberally from root to ends. (Leave hair wet. DO NOT TOWEL BLOT.) Apply Coil Defining Jelly to small sections from root to tip. Define coils by rotating your fingertip near the ends as you smooth on the Jelly. Spray hair with water if it begins to dry before you’re done. To define, you may also finger rake or finger coil.

      Air Drying is Recommended. You may use a hood dryer on the low setting if time or weather is an issue. Fluff, separate or arrange your coils to style, only after hair is completely dry.

      *When used as directed

     

    INGREDIENTS:

    Aqua/Water/Eau, Glycerin, Phenoxyethanol, Glyceryl Acrylate/Acrylic Acid Copolymer, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Betaine, Phyllanthus Emblica Fruit Powder, Acacia Concinna Fruit Powder, Tocopheryl Acetate, Fragrance/Parfum, Linum Usitatissimum (Linseed) Seed Extract, Carbomer, PPG-5-Ceteth-20, Aminomethyl Propanol, Polyquaternium-11, Caprylyl Glycol, Phenoxyethanol, Potassium Sorbate

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