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Rose, the founder of Flora & Curl created it for one simple reason: textured hair is more fragile, it should be treated with care. Alongside her Youtube channel, she launched a hair blog for the representation and support of textured 4c hair (the most delicate curl type on the curl spectrum), and soon after the blog gained 3,000 subscribers. Having posed this question:  what is your biggest hair problem? The recurring problem from the over 300+ responses to the question was recurring dry, dehydrated and brittle hair. This is where the idea for Flora & Curl Hair Care blossomed - a moisture centred, plant based haircare. Flora & Curl believe that healthy hair begins with the scalp. Every Flora & Curl product is designed to restore hair and scalp to its natural balance.

Learn more about Rose here >

I wanted to create haircare products that were not watered down by harmful substances or fillers, but were powered by ingredients found in nature.


Feb 06, 2018

I found the perfect lightweight oil that penetrates so beautifully into my low porosity, medium density hair. It has been about 4 weeks since I've begun to use this, and I already see a significant difference in my curl pattern. I can see that it coils better and that my damaged ends are not straw like anymore. I use this oil to SOTC my cast and use a few drops to stimulate my scalp, and I LOVE IT! Will definitely recommend and repurchase! Thank you Flora Curl

Apr 06, 2018

This detangler smells divine, has good slip, and has safe and amazingly good ingredients. Highly recommend. It pairs well with the butter and the hair oil.

Dec 01, 2017

Floracurl is an amazing black owned natural hair brand. I have tried and tested many products for my curly hair yet this one seems to provide moisture, resistance and growth and depth to my hair. I really love this brand and can't wait for more hair butter products to come out in the near future.


Aloe Vera

Applies a protective barrier slowing down the evaporation of the natural moisture in the hair to the outside atmosphere. It contains Lignins which is a property that provides Aloe Vera with its deep penetrating properties. This ingredient is found in the Jasmine Oasis Floral Hydration Hair Mist

Rose Flower Water

Created from the first steam distillation of roses. The ''Queen of Flowers'', rose is stimulating, centering and uplifting. Since the ancient times, Rose water has claimed to be highly prized for its source of perfume, medicinal use, and nutritional properties, leaving a sweet soft scent in the hair when used noticeably. Rose water is a well known hair loving botanical that stabilises your hair’s pH level and aids in repairing hair’s damaged porosity. It naturally conditions dry hair because it is rich in flavonoids and vitamins A, B3, C, D, and E. This ingredient is found in the Jasmine Oasis Floral Hydration Hair Mist

Rose Flower Petals

Have antiseptic properties and therefore be used to treat scalp irritations. Our journey starts with whole botanicals — the actives found in our selection of wild harvested delicate flowers including rose petals, lavender buds, wild pansy, hibiscus and marigold are delicately extracted in the studio. From this, a unique complex of the botanical actives, combining herbs and essential oils is created, called the Root Blossom Complex™, present in our Flower Garden Butter. This unique infusion is found in the Flower Garden Hair Butter

Jasmine Flower

Known as the ''King of Flowers'', is one of the oldest and widely used scented floral in Japan and Africa. It has a warm, exotic, floral fragrance that relaxes, soothes, uplifts, and enhances self-confidence of a person. This exquisite oil is an absolute extraction from white jasmine flowers and it takes a huge quantity of petals to produce an ounce of the essential oil. Jasmine Oil purifies the scalp of bacteria and buildup. The natural healthy healing properties found in jasmine oil eliminate and reduce the possibility of infections and scalp conditions such as dandruff. This exquisite oil is present in the Jasmine Oasis Floral Hydration Hair Mist


This beautiful Ayurvedic flower is rich in antioxidants and imparts shine to the hair while promoting healthy growth. Hibiscus has been used since ancient times for its ability to delay pre-mature graying. Hibiscus is rich in 
amino acids, Vitamin A, Vitamin C and alpha Hydroxyl acids along with other nutrients which are extremely beneficial for your hair and aid in hair growth, hair loss and hair regrowth. This unique infusion is found in the Flower Garden Hair Butter


Applied to the scalp promotes growth of stronger hair by increasing collagen production and circulation in hair follicles. Calendula is also known as pot-marigold and is an herbal plant that has lots of medicinal values. Commonly it is known as Marigold and it has anti-inflammatory properties, which makes it good for healing wounds, cuts and inflammatory skin diseases. This flower is present in the Rose & Honey Milk Detangler