Kimberley Cowans created SKIMDO, so that she could keep the ringlety, voluminous complexity of her natural hair, but also have the swish, the shine, the effortlessness she always admired in straight hair. 

Still a relative new kid on the block, SKIMDO has gained cult status amongst stylists and influencers who use it, including FKA Twigs, Aluna Francis, Ella Eyre, Skinny Girl Diet, Neneh Cherry, Lianne La Havas, EVE, Hollie Cook,FroGirlGinny, Eliza Doolittle, Margot Bowman and Shona Vertue.

Meet the creator