Flora & Curl

African Citrus Superfruit Shampoo

£16

WHAT HAIR TYPE IS IT FOR?

Harsh detergents in conventional shampoos for curly hair tend to leave textured hair feeling stripped, while sulfate-free shampoos often come without any additional therapeutic benefits.

WHAT IS IT?

This nutrient-rich botanical shampoo creates a deeply invigorating lather to cleanse hair and scalp and rid it of impurities, dirt and build up. It is fortified with moisturising Aloe Vera, revitalising oils of Morrocan Argan Oil and Sweet Almond Oil to restore the natural balance of the scalp and return natural sheen.

A nutritive blend of coconut-derived cleansers, strengthening wheat proteins and scalp balancing citrus oils all work to leave scalp feeling fresh, clean, and fragrant! Unlike conventional shampoo, it is 100% free from drying silicones, mineral oils or sulfates. 

KEY BENEFITS:

  • Infused with a proprietary blend of steam distilled citrus fruit oils, high in Vitamin C, which help the scalp regulate its production of natural oil, sebum.
  • Tangerine Fruit oil provides purifying benefits to scalp as they clean and deodorise 
  • Aloe Vera applies protective barrier, slowing down the evaporation of natural moisture in the hair 
  • Argan oil strengthens the hair by repairing damage
  • Sweet almond oil contains a high concentration of vitamins A, B and E for adding shine and brightness to dull, dry hair. 

 

FORMULATED WITHOUT:

Liquid silicones, sulphates, artificial fragrances, mineral oils or artificial colours. Not tested on animals. Vegan friendly.

THE ANTIDOTE FACTOR:

The perfect shampoo for strengthening and restoring naturally dry textured hair.

HOW TO USE:

Wet hair thoroughly. Apply a generous amount of the cleanser to your fingertips and massage well into scalp. Allow scalp to be cleansed first, ensuring dirt and build-up is rinsed out with warm water. Apply more to length of hair if necessarily.

INGREDIENTS:

Aqua (Distilled Water), Caprylyl/Caprylyl Glucoside*, Cocamidopropyl Betaine*, Vegetable Glycerine, Hydrolysed Wheat Protein, Aloe Barbadensis (Aloe Vera) Leaf Powder, Xanthan Gum, Phenoxyethanol, Citric Acid, Argania Spinosa (Argan) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Sodium Benzoate, Potassium Sorbate, Proprietary Blends of Citrus Aurantium Dulcis (Sweet Orange) Peel Oil, Citrus Tangerina (Tangerine) Peel Oil, Limonene**, Linalool**, Citral**

*derived from coconut
**natural component of essential oils

  • Apply liberally to clean and wet hair.

  • Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

  • Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie to avoid flaking

  • If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

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