As I Am

Long & Luxe Strengthening Shampoo

£12.99

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

A special blend that works to promote healthier hair and scalp 

KEY BENEFITS:

  • Cleanses hair and scalp gently and adds moisture
  • Reduces tangles and combing damage
  • Strengthens hair for longer hair lengths
  • Helps prepare hair for styling

FORMULATED WITHOUT:

Nasties. Cruelty Free. Vegan Friendly. 

THE ANTIDOTE FACTOR:

This shampoo has great lather and great slip to kickstart the detangling process!

HOW TO USE:

  • Rub ample amount between palms
  • Lather through wet hair
  • Massage through hair and onto scalp
  • Leave for 5 minutes. Rinse thoroughly
  • Repeat if necessary 

INGREDIENTS:

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Benzyl Benzoate, Limonene, Linalool.

*Certified Organic

 

 

  • Apply liberally to clean and wet hair.

  • Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

  • Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie to avoid flaking

  • If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

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