Luxemore London

Founded in 2018 by Annie Beaston, Luxemore London is a luxury all-natural wellness brand. Annie established the brand to address the need for a clean beauty movement in the afro hair-care industry that put health and wellness first. Luxemore London has been described as a purpose project, all products are safe, ethical, toxin-free and intelligently designed to meet the needs of afro hair and skin.

Luxemore London prides itself on giving back to the community, with each purchase  a donation is made to charity The Distant Relatives Project.