Flora & Curl creates naturally powerful haircare solutions for women with dry textured hair (from loosely curled to tightly curled). Rose, the founder of Flora & Curl created it for one simple reason: textured hair is more fragile, it should be treated with care. Alongside her Youtube channel, she launched a hair blog for the representation and support of textured 4c hair (the most delicate curl type on the curl spectrum), and soon after the blog gained 3,000 subscribers. Having posed this question: what is your biggest hair problem? The recurring problem from the over 300+ responses to the question was recurring dry, dehydrated and brittle hair. This is where the idea for Flora & Curl Hair Care blossomed - a moisture centred, plant based haircare. Flora & Curl believe that healthy hair begins with the scalp. Every Flora & Curl product is designed to restore hair and scalp to its natural balance.