United Kingdom

Free shipping over £40 

£3.99 for Standard UK delivery & 
Click & Collect option 
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

As I Am Curling Jelly

£10.00

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

A Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

KEY BENEFITS:

  • Defines coils and curls
  • Minimizes frizz 
  • Reduces shrinkage and enhances stretch 
  • Locks in precious moisture as you harmonise your coils
  • Formulated with nature's best moisturisers and curl boosters
 

FORMULATED WITHOUT:

Nasties. Vegan friendly.

THE ANTIDOTE FACTOR:

Fantastic hold without stiffness

United Kingdom

Free shipping over £40 

£3.99 for Standard UK delivery & 
Click & Collect option 
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

Ingredients

Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum (Coumarin, Limonene), Phenoxyethanol, Caprylyl Glycol

    Reviews
    How To Use
    • Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
    • Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
    • Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.
    • To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style. 
    • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
    • Fluff, separate or arrange your coils to style, only after hair is completely dry.
    • For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

     

    About The Brand

    As I Am

    As I Am is a separate and distinct enterprise, which markets unique and exclusively-formulated products. "We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us." 

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