As I Am

Twist Defining Cream

£10

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth.

KEY BENEFITS:

  • Produces shiny, well-defined twists and twist outs
  • Produces strong, lasting definition
  • Minimizes frizz and maximizes smoothness
  • Hydrates dry hair
  • Helps promote healthy hair growth from the follicular level
  • Helps prevent shedding and thinning 

FORMULATED WITHOUT:

Nasties. Vegan friendly. Cruelty-free

THE ANTIDOTE FACTOR:

Not only will your twist-outs give you RESULTS, you'll also see growth in your hair thanks to this formulation which blocks DHT aka the that causes hair loss! 

HOW TO USE:

Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

  • Apply As I Am Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry.
  • Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. 
  • Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
  • For twist outs, undo twists and separate, only after hair is completely dry.
  • For added moisture, scrunch Moisture Milk or DoubleButter Cream onto hair, daily or whenever needed.

  • You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.

     

    INGREDIENTS:

    Aqua/Water/Eau, Glycerin, Acetamide MEA, Betaine, Helianthus Annuus (Sunflower) Seed Oil, Ricinus Communis (Castor) Seed Oil, Triethanolamine, Cocos Nucifera (Coconut) Oil, Butyrospermum Parkii (Shea) Butter, Carbomer, Phytosterols, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Beta Vulgaris (Beet) Root Extract, Citrus Reticulata (Tangerine) Fruit Extract, Ceteareth-25, Laureth-23, TBHQ, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene, Linalool)

      • Apply liberally to clean and wet hair.

      • Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

      • Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie to avoid flaking

      • If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

      Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

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