As I Am

Hydration Elation

£12.30

WHAT HAIR TYPE IS IT FOR?

For coily and curly hair types

WHAT IS IT?

A rich penetrating conditioner full of exceptional extracts of Coconut, Sugar Cane, Green Tea, Apple and Lemon, Shea Butter, Vitamin E and proven Hair Fortifiers.

 

KEY BENEFITS:

  • Moisturizes deep within the hair shaft 
  • Smooths and aligns cuticle layer
  • Strengthens weak areas and repairs split ends
  • Promotes shine
  • Infused with pure herbal ingredients that stimulate the scalp and hair roots
  • Helps promote healthy hair growth from the follicular level
  • Enhances manageability and overall hair health
 

FORMULATED WITHOUT:

Nasties. Vegan-friendly. 

 

THE ANTIDOTE FACTOR:

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls.

HOW TO USE:

  • First, cleanse your hair with one of the As I Am cleansers: Cleansing Pudding or Coconut CoWash.

    • Distribute Hydration Elation throughout hair
    • Leave on 15 – 30 minutes, wearing a plastic cap. 
    • Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. 
    • Remove cap, add a bit of water, and then carefully detangle hair.
    • Rinse thoroughly.
Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.

 

 

INGREDIENTS:

Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Quaternium-91, Cetrimonium Methosulfate, Cetearyl Alcohol, Cetyl Esters, Cetyl Alcohol, Glycerin, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phenoxyethanol, Glycerin, Camellia Oleifera Leaf Extract, Glycerin, Pyrus Malus (Apple) Fruit Extract, Glycerin, Phenoxyethanol, Citrus Limon (Lemon) Peel Extract, Glycerin, Phenoxyethanol, Saccharum Officinarum (Sugarcane) Extract, Fragrance/Parfum (Limonene), Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Sodium Benzoate, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Abies Balsamea (Balsam Canada) Resin, Caprylic/Capric Triglyceride

 

 

 

 

  • Apply liberally to clean and wet hair.

  • Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

  • Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie to avoid flaking

  • If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

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