As I Am

Curl Clarity Shampoo

£9.20

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

THE shampoo to remove the dull and bring on the SHINE. 

KEY BENEFITS:

  • Gently removes product build up and environmental impurities from the hair and scalp.
  • Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.
  • Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
  • Safe for color-treated hair.
  • After use, your hair will be ready to receive again all of the good things you give it for style and maintenance

 

FORMULATED WITHOUT:

Nasties. Cruelty Free. Vegan Friendly. 

THE ANTIDOTE FACTOR:

This is the perfect shampoo to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

HOW TO USE:

  • Wet hair thoroughly.
  • Gently massage into lather throughout hair and scalp.
  • Rinse well.
  • Repeat as necessary.
  • Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.

Use as needed on an intermittent basis with the other As I Am® cleansers: Cleansing Pudding+ Sulfate-Free Moisturizing Cleanser for the Hair & Scalp and Coconut CoWash Cleansing Conditioner.

Immediately after clarifying is the perfect time to experience intense conditioning with As I Am® Hydration Elation® Intensive Conditioner.

 

INGREDIENTS:

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Glucose, Fragrance/Parfum (Limonene), Citric Acid, Potassium Sorbate, Lactoperoxidase, Glucose Oxidase, Sodium Chloride

*Certified Organic

     

     

    • Apply liberally to clean and wet hair.

    • Distribute evenly throughout entire head of hair from root to tip, keeping hair very wet.

    • Comb through and proceed to styling with As I Am JBCO Curling Crème or As I Am JBCO Smoothie to avoid flaking

    • If you are looking for that extra hydration boost, combine with As I Am JBCO Water.

    Aqua/Water/Eau, Glycerin, Betaine, Cetearyl Alcohol, Cetyl Alcohol, Ricinus Communis (Castor) Seed Oil, Linum Usitatissimum (Linseed) Seed Extract, Phytosterols, Ascorbic Acid, Ceramide NG, Stearamidopropyl Dimethylamine, Behentrimonium Methosulfate, Fragrance, Phenoxyethanol, Citric Acid, Piroctone Olamine, Caprylyl Glycol, PEG-100 Stearate, Tocopherol, Laureth-9, PEG-400, Cocamidopropyl Betaine, Sodium Lauroyl Lactylate, Hydroxypropyl Bispalmitamide MEA, PEG-3 Distearate, Sodium Lauroyl Glutamate, Polyacrylamide, Sodium Cocoyl Isethionate, Ceteareth-25, Sodium Benzoate.

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