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As I Am So Much Moisture Hydrating Lotion

£10.75

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types

WHAT IS IT?

So Much Moisture! is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness.

KEY BENEFITS:
  • Deeply hydrating
  • Provides incredible softness
  • Enables very easy root lifting when styling with a styling pick 
  • Allows great stretch to better reflect length of hair.
  • (Free- textured styles like puff, fro’hawks and afros are bigger and better!)

 

FORMULATED WITHOUT:

Nasties. Vegan friendly. Cruelty-free.

THE ANTIDOTE FACTOR:

It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.

United Kingdom

Free shipping over £40 

£3.99 for Standard UK delivery & 
Click & Collect option 
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

Ingredients

Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Royal Jelly, Glucose, Lavandula Angustifolia (Lavender) Flower Extract, Phenoxyethanol, Equisetum Arvense Extract, Glycerin, Urtica Dioica (Nettle) Leaf Extract, Phenoxyethanol, Salvia Officinalis (Sage) Leaf Extract, Phenoxyethanol, Citrus Grandis (Grapefruit) Fruit Extract, Phenoxyethanol, Cetyl Alcohol, Ceterayl Alcohol, Behentrimonium Methosulfate, Sodium Chloride, Lactoperoxidase, Glucose Oxidase, Fragrance/Parfum (Limonene), Potassium Sorbate, Dimethyl Stearamine

 

 

 

 

 

Reviews
How To Use

For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

  • Pump into palms and gently massage throughout clean, conditioned hair
  • Apply on hair nearest the scalp to
  • Ease lifting with styling pick
  • Add lots of fullness
  • Discourage shrinkage
  • Can be re-applied daily or whenever needed.
For moisturizing coil-defined styles
  • Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner
  • Distribute a small amount of So Much Moisture! throughout hair
  • Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
  • For daily use, refrain from over-applying if your desire is to retain coil definition.
  • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.

About The Brand

As I Am

As I Am is a separate and distinct enterprise, which markets unique and exclusively-formulated products. "We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us." 

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