United Kingdom

Free shipping over £30 
Free shipping with Click & Collect (if selected, PayPal payment will not be available)
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

As I Am Long & Luxe Strengthening Shampoo

£12.99

WHAT HAIR TYPE IS IT FOR?

Thick and coily afro and multi-textured hair types 

WHAT IS IT?

A special blend that works to promote healthier hair and scalp 

KEY BENEFITS:

  • Cleanses hair and scalp gently and adds moisture
  • Reduces tangles and combing damage
  • Strengthens hair for longer hair lengths
  • Helps prepare hair for styling

FORMULATED WITHOUT:

Nasties. Cruelty Free. Vegan Friendly. 

THE ANTIDOTE FACTOR:

This shampoo has great lather and great slip to kickstart the detangling process!

United Kingdom

Free shipping over £30 
Free shipping with Click & Collect (if selected, PayPal payment will not be available)
£5.99 for Express Delivery

International Shipping Available

Europe Standard  £15.99
World Standard £25

Ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide MIPA, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium EDTA, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Benzyl Benzoate, Limonene, Linalool.

*Certified Organic

 

 

Reviews
How To Use
  • Rub ample amount between palms
  • Lather through wet hair
  • Massage through hair and onto scalp
  • Leave for 5 minutes. Rinse thoroughly
  • Repeat if necessary 

About The Brand

As I Am

As I Am is a separate and distinct enterprise, which markets unique and exclusively-formulated products. "We want to give our customers, who primarily care for and style their own hair at home, the time and specialized attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us." 

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