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Shop By Concern

Whatever your hair type, style or concern, discover what products works for YOU! THICK/ KINKY HAIR  Naturally thick,

How to apply oil effectively

The hair starts to lose its mojo when winter hits and the air becomes colder. Reason being that

How to choose the right shampoo

Selecting the best shampoo is important for the best possible results…but there are so many ‘shampoos’ out there!

Giveaway Alert

For Black Month History, we are celebrating the sheer versatility of Black Hair. Across our social media channels

How to choose the right conditioner

There are so many ‘conditioners’ out there. From Leave In to Regular Conditioner to Deep Conditioning Masks, it can

The Essential HOW-TOs

Discover the essential HOW-TO refresh guides as you usher in the crispier Autumnal months. Whatever your hair style, we

The Blogger Verdict

Hair bloggers Fresh Lengths, and In My Sunday Best have been trying out Antidote Street’s Briogeo Range. These


Let’s talk about Baobab! There are many reasons to talk about this super food ingredient. We rounded our


Mahisha Dellinger, the Founder of popular hair care lines CURLS and CURLY Q (for kids) recently took over

Review: Modiê Haircare Moisturising Créme

Hello lovelies! After reading 3 Ways to Style Your Hair With Modiê Haircare, I just knew I had to

Review: Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Hi lovelies! I honestly don’t know what I did before I discovered hair masks and deep conditioners. They

#TheAntidoteTo…Dry Hair

Hello beauties! On Sunday afternoon Janette from Modiê Haircare and Stephanie from Stephanie Sey Trichology came for a haircare chat, taking over our Twitter account to bring you #TheAntidoteTo dry hair. In case you missed it, here are the answers to all of your questions. “What makes afro hair so dry?” Steph: The main things that

3 Amazing Natural Hair Care Kits To Promote Hair Growth x Frolicious Whether you are transitioning to natural hair, did a big chop or are on

6 Ways to Style Your Natural Hair This Summer

It’s finally summer! Or at least, it felt like it was last week. First thing’s first: as we

3 ways to style your hair with Modiê Haircare

MODIÊ Haircare is a newbie on the British block launched a few months ago on our site. Their

How to install your Big Hair No Care extensions

We recently launched the amazing new line of *sell-out* hair extensions by @FreddieHarrel. Big Hair No Care, as

Top 5 tips for colouring your Curly Afro Hair

The summer is upon us in full force. Bar the odd rain here and there, I think you

How to retain moisture in low porosity hair

By Janette Nzekewe, Founder of MODIE POROSITY Porosity defines hair’s moisture-holding capacity. Porosity can be “low”, “medium” or “high” based on the property of the cuticle. Hair contains water. Well-hydrated hair is more elastic, more flexible, and less frizzy or fluffy than dehydrated hair. Afro hair follicles produce a lot of oils and sebum, but the

How to prevent hair loss – a black girl’s guide

Today, Stephanie Sey (Consultant Trichologist) takes over blog to coincide with the launch of her Hair & Scalp

6 Black Hair Care Tips for All Seasons

Research provided by Alicia Thornwaite, scientist & founder of Joliette Written by Rachel Parker   Both the warmer and cooler months can add a bit of drama to black hair care regimes, so listen up ladies – here’s how to keep your locks happy in all seasons. With the ever-changing seasons, hair-savvy sisters need to be ever on

Hair lessons from Mama

Hair regimens – Ole’ & New by Maria Tumolo (Instagram & Twitter – @MsXpat) My memories of hair wash days as a child are bitter sweet. While I didn’t mind having my hair washed, but I hated the tug of war to detangle afterwards. My mother used a combination of natural and synthetic ingredients to

Does Afro Textured Hair really grow?

By Dalilah Baruti, Founder (Hug My Hair) We’ve all seen pictures of black girls on Instagram and Facebook

Valentine’s Edition – The Blogger Look Book

We enlisted the help of 5 UK bloggers for some style inspiration this Valentine’s day. The pulled out all the stops. Check out our Valentine’s Edition Blogger Look Book >>> Look #01 THE CLASSY DO BY @UKCURLYGIRL My Valentine’s day style is to switch it up and hide away my natural curl pattern. I like

Top 5 haircuts for 2016

The new year is exciting isn’t it? New dreams, new goals, new hair cuts? Yes we think so.

Top 5 post-gym routine hacks for taking care of kinky curly hair

It is the New Year and we are sure like us, you are brimming with newly reinvigorated resolutions

2016 hair survival kit

by Stephanie Sey   This is not a magic potion. Nor is it a get long hair quick scheme. This is a practical guide for strong, healthy hair It is the beginning of the year and typically many of us will set goals to achieve over the course of the year.   Got your interest?

We popped up and it was AMAZING

  From 29th December 2015 to 2nd January 2016, we popped up and had an amazing 4 days at the popular Shoreditch location, BOXPARK in collaboration with African Fashion brand, Grey. As you know, we at are obsessed with providing ACCESS to the best hair care and grooming products. Taking a residency at BOXPARK

The Hair Lab – Event Recap + Pictures

We recently held ‘The Hair Lab’ – a free, fun and experiential hair event on Saturday, 12th of is popping up

From 29th December to 2nd January, we are popping up in the popular Box Park, Shoreditch location. For


We asked some of our favourite bloggers to share their party hair tips for the holiday season and here’s what they said:   Natural Belle (Gina McKnight) Wigs! It’s the holiday season and if you are a busy working mum like me you will definitely struggle finding a an easy hairstyle. With a wig you

Join us at the Hair Lab!

Discovering beauty products is a PERSONAL & UNIQUE experience. Yet many women & men across UK remain in need of authoritative hair education. As a result, there is a lack clarity in understanding what works for their unique beauty needs. This is why invites you to THE HAIR LAB - a free, experiential and fun learning event that

Silk – Your Hair’s Best Friend

Meet Silk, your hair’s new best friend. Here’s why: Silk is classed as the premium of all fabrics

Is your hair retaining moisture?

Whether you love it or hate it, most of you are aware of Andre Walker’s hair typing chart.

A Hair Heart To Heart With: Whitney

What’s your name and where are you from? Whitney Madueke. I am from Nigeria. Have you been natural


  The sudden change of weather can impact our hair. We asked our British Brands to share their top tips for updating our routine as the weather gets harsher.   Establish a routine – As the temperature outside drops, your hair may react differently to your staple products, sometimes causing your hair to look a

A Hair Heart to Heart With: Tabitha

Karina catches up with natural hair blogger, Tabitha to have a heart to heart on all things hair!

Kid’s Corner – Top 10 Hair Tips Every Mum Should Know

  This week, we are launching Root2Tip, special kids range has been specially formulated with a lot of

Nancy Twine, On Founding Eco-Chic Brand, Briogeo

Briogeo is the latest brand on This eco-chic brand delivers naturally based high quality hair care, offering real performance for ALL HAIR TEXTURES. Since launch, Briogeo has been the talk of many prominent hair and beauty magazines, from Elle and In Style to Essence and Ebony. We caught up with the Nancy Twine (Brand Founder

How to Save Money on Hair Products, with Curls Understood!

We are excited to have been featured as Guest Writers for Curls Understood, giving advice on how to

Henna Demystified!

We are excited to launch Henna on the site this week. An age old remedy popular in India,


Beulah catches up with Make-Up artist Alison Cameron, to have a heart to heart on all things hair!

Stylist Magazine to represent diversity in beauty industry

Stylist Magazine launched as the first ‘freemium’ weekly magazine in October 2009 and has since become a media

Curls Understood’s Caribbean Dream

Joliette is a luxury hair care brand made from oils and butters inspired by the Caribbean. We got

Design Essentials: 1940’s inspired ‘How To’ video

Like us, one of our brands Design Essentials are big on education and inspiration. Check out their latest ‘how-to’ video on how to achieve a 1940’s inspired look for the summer! CHECK OUT OUR DESIGN ESSENTIALS RANGE >   

What’s In Your Cabinet?

#WhatsInYourCabinetWednesday #WIYCW is a weekly Instagram event where we @antidotestreet HQ get to have a good old nose

A Hair Heart to Heart with: Adetuke

Karina catches up with Lifestyle Blogger Adetuke, to have a heart to heart on all things hair!   What is your name and where are you from?  My name is Adetuke Morgan and I am from Nigeria Have you been natural all your life? If not, please tell us how and why you decided to

Spell magazine recommends Joliette Hair Mud Mask!

We were excited to see Spell Magazine recommend Joliette’s Caribbean Vanilla Hair Mud Mask  as one of 10

Editor’s Letter, Number One.

With the natural hair revolution taking over the social media stratosphere and finally breaking it’s way into mainstream